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West Broad Apparel was born out of a desire to keep the tradition of the great American Firefighter alive. It represents the hardworking men and women that selflessly serve their communities day in and day out. It remembers those who have lost their lives in the line of duty, and it helps their families admire and keep the memories of their loved ones. The West Broad mission goes beyond hats and apparel; our crew is dedicated to honoring our fellow firefighters and the fire service. With the help of our customers, we can keep that tradition alive.  Our Story From humble beginnings in a spare bedroom, West Broad Apparel has surpassed all that founder, Russell Davis, had imagined. The idea was inspired...

In partnership with the Greenville Firefighter's Association, we were able to raise over $1,600 this year towards the fight against breast cancer. We presented the check earlier this month to Susan G. Komen South Carolina in the Cancer Survivor's Park in Downtown Greenville, SC.

One of our biggest orders to date is from our friend Kyle Baker over at From the Ground Up. We've had the privilege of getting to know him and his brand's mission over the last few months and knew we had to give him a shout out - especially since his online store officially launched this month! Our team is excited to see the amazing things they do for communities in need.